“88% of customers trust online reviews by strangers as much as they would recommendations from friends.” – BrightLocal
What’s a smart influencer strategy?
Think beyond just the number of followers and really look at their content.
“The best influencers work to integrate their branded campaigns into their unique stories without skipping a beat. They know their audiences are fickle and can quickly leave, so they treat each and every post with care.” [via Forbes]
- Do they create interesting content that is engaging?
- Are their followers liking, commenting, and sharing their posts?
- Do they respond to comments and with people in their community?
Here’s a little sneak peek of the course:
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Selena’s gorgeous Coca-Cola Instagram photo is the currently the most liked photo on Instagram with 6,668,945 likes. I’m sure Coke paid Selena a lot of money but the exposure that they’ve received was well worth it. While you may not have a Coca-Cola sized budget, you don’t need one to be successful working with influencers.
when your lyrics are on the bottle 😛 #ad
A post shared by Selena Gomez (@selenagomez) on Jun 25, 2016 at 2:03pm PDT
Brands are redirecting their marketing budgets from traditional marketing to social media marketing and native advertising with influencers. Getting straight into the hands of your target audience is an Instagram ad or Facebook Live video away if you choose the proper people to work with on your project.
59% of micro-influencers think Instagram is the most effective social media platform. @Bloglovin’Click To Tweet
An overview of what we’ll cover in the How to Create an Influencer Strategy for your Brand course:
Influencer Marketing Overview:
– How to find influencers
– What are your goals for your influencer campaigns?
– Using influencers to build your company’s brand
– Crafting a good email and making an offer
– What kinds of guidelines need to be shared, and what needs to be disclosed
– How to measure the success of the social campaigns
I put my best teaching methods to use in this course, so you’ll learn through a combination of video lessons presented by me, real life examples, and a final project that you’ll create and share on Skillshare. It’s an honor to partner with Skillshare on this course with colleagues Gary Vaynerchuk, Guy Kawasaki, and Seth Godin who have also created Skillshare courses.
Check out my new Skillshare class: “How to Create an Influencer Strategy for your Brand.” Use this link to get a free month of Premium Membership on Skillshare for unlimited access to hundreds of online classes.
I look forward to seeing you in the course. Please feel to share this with friends and colleagues who would benefit!
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Content retrieved from: http://pegfitzpatrick.com/influencer-strategy/.